One of Sun Tzu’s principles is that good behavior should be consistently rewarded. Along these lines, I want to strongly recommend that people read this guest post at Wordpost on what “brandhabits” are, and why he has a blog by the same name, http://brandhabits.net/ (which I will be reading extensively following this wonderful guest post). To give you a taste to whet your appetite for reading the full thing:
- Successful brand makers execute their brand strategy consistently, as if out of force of habit.
- Customers buy successful brands consistently, as if out of force of habit.
- A key to success is placing the stakeholder at the heart of the strategy.
- Successful brands adapt to changing circumstances.
- Successful brands fit into culture with a relevant, authentic and genuine brand story.
- Successful brands are accountable for their actions and respond to feedback.
In Sun Tzu and Miyamoto Musashi terms, the successful brand maker knows himself and knows his customer; keeps the essential object (the stakeholder) in mind; views the market honestly; adapts to changing circumstances by flowing like water; knows both Heaven and Earth, and adapts to these circumstances; and is never too wedded to the plan to deviate from it to avoid defeat or claim victory (or both in a single move). The end result appears to be “wu wei,” or the Taoist principle of “action without action”; succeeding without even looking like you’re trying, as if success is natural to you.
Hence, I love this post deeply. It reflects my values and my understanding of what works in the real world.
I have no relationship with Brandhabits or its author. After reading this, I certainly will aspire to have one.